Customer Focus using QFD (Quality Function Deployment)
Customer Focus is understood as one of the key business success factors and this is often reflected in worthy corporate mission statements such as "the customer is king". But what is happening within the busines to "deliver" this mission? One method that has been adopted by many organisations is Quality Function Deployment (QFD).
QFD has often been called a "bad name for a good methodology" and is widely recognised as a powerful way to systematically carry the “Voice of the Customer” throughout your organisation. Achieving customer focus in product, process or service development helps to minimise design changes, increase customer satisfaction and can reduce development cycle time.
We have extensive experience in QFD having trained and facilitated many successful product and service design teams. We can utilise that experience to offer you a range of services to support your Customer Focus initiative:
- Practitioner training workshops in VOC (Voice of Customer) and QFD
- Alignment of QFD to your business priorities
- Professional trainers to deliver your in-house material
- Development of company specific training materials
- Mentoring for Project leaders and QFD facilitators
- Project selection and facilitation
